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Explore the live demo to see the design in action.

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WordPress theme

Rove — Beauty WordPress Theme

A considered WordPress block theme for skincare and beauty brands. Combine soft editorial layouts, product rituals and a native WooCommerce storefront with editable Gutenberg templates and patterns.

$59.00
DIGITAL THEME
Explore Live Demo (opens in a new tab)View documentation (opens in a new tab)

For WordPress websites. This theme cannot be installed on Shopify.

Platform
WordPress
Compatibility
WordPress 6.8+ (theme minimum)
Supported editor
WordPress Site Editor / Gutenberg — Full Site Editing
A question before you choose? Talk to the studio

THE DESIGN, IN DETAIL

Your ideas.
A place of their own.

A starting point for your brand, your content and your next chapter.

Rove brings a calm, editorial visual language to beauty and skincare stores. Its demo combines product collections, everyday-care rituals and journal content with a soft, expressive brand presentation.

Make it yours in Gutenberg

Use the WordPress Site Editor for templates, navigation, header, footer and global styles. The theme includes five homepage layouts and reusable Gutenberg patterns. Elementor is not required.

Native commerce, optional companions

WooCommerce supplies the store, prices, variations and order flows. Rove Store Tools is an included, separately installable optional companion for features such as wishlist, product previews and enhanced purchasing. The included Rove Demo Import plugin is separately installable and optional for demo setup.

Understand the demo assets

The standalone theme does not include storefront photography or nested companion-plugin ZIPs. The complete download supplies demo media through the separate importer, optional companion plugin ZIPs, documentation and a brand kit. Configure your own products, store settings and brand assets before launch.

Version 1.0.94 — 3 November 2026

  • Improved the native WooCommerce side cart so product images, variation details, quantity controls and totals stay within the drawer on narrow screens.
  • Refined the responsive header with a single-row layout and a consistent mobile menu breakpoint.
  • Preserved AJAX cart updates, product galleries and native homepage motion.
  • Includes Store Tools 0.7.10, Demo Import 1.0.5 and English documentation edition 1.9. The live demo uses the same installable package versions.

What makes it yours.

  • WordPress Site Editor and editable Gutenberg patterns
  • Five homepage layouts
  • Beauty and skincare product collections and editorial storytelling
  • Native WooCommerce products, variations, cart and checkout presentation
  • Theme-integrated motion with reduced-motion handling
  • Optional Rove Store Tools and Rove Demo Import supplied separately

THE RIGHT FOUNDATION

Made for WordPress.
Check your fit.

The right theme starts with the right platform.
Review the details before you begin.

Theme details

Platform
WordPress
Compatibility
WordPress 6.8+ (theme minimum)
Supported editor
WordPress Site Editor / Gutenberg — Full Site Editing
Theme version
1.0.94
Product type
Digital download
Theme type

WordPress block theme

PHP minimum (theme)

7.4+

Store engine

WooCommerce; its own platform requirements apply

Source status

Available for purchase

Before you get started.

You’ll need a WordPress website with permission to install themes. Check your hosting plan, supported editor and plugin requirements before purchasing.

WordPress 6.8+ and PHP 7.4+ are the theme minimums.
WooCommerce is required for commerce functions and has its own WordPress and PHP requirements.
Rove Store Tools is an optional, separate plugin for wishlist, product previews and enhanced purchasing. The full demo setup uses WooCommerce and Store Tools before the optional demo importer.
Rove Demo Import, Contact Form 7 and MC4WP are optional. Configure newsletter and email services separately. Elementor is not required.
Storefront photography and companion-plugin ZIPs are not bundled inside the standalone theme.

Read the documentation ↗

A LITTLE CLARITY BEFORE YOU BUY

Know what comes
with your next chapter.

Talk to the studio ↗
01 / THE PACKAGE

What’s included.

  • Installable Rove 1.0.94 theme ZIP
  • Block templates, patterns and theme.json styles
  • Optional Rove Store Tools 0.7.10 plugin ZIP
  • Optional Rove Demo Import 1.0.5 plugin ZIP and demo media
  • English HTML documentation edition 1.9 with annotated Gutenberg screenshots
  • Original logo/favicon brand kit, theme motion code and license files
02 / YOUR LICENSE

Room to create.

Theme code is licensed under GPLv2 or later. Fonts, imagery and third-party components retain their own licenses. Commercial support and update access follow the purchase terms in our license agreement.

Read the license agreement ↗
03 / HERE TO HELP

A human connection.

6 months of complimentary priority email support from the purchase date for installation, documented theme features and reproducible theme issues.
Custom development, content entry, hosting and third-party plugin configuration are outside theme support. Contact support@atelierthemes.com with your order reference and a description of the issue.

Theme updates

Free lifetime theme updates for the lifetime of your purchased license, as described in our license agreement. Updates are delivered through the arrangements associated with your purchase. A fixed release schedule or compatibility with every future platform, plugin or custom modification is not guaranteed.

Contact & support ↗

FROM PREVIEW TO YOUR OWN WEBSITE

Your next steps.

A clear starting point for WordPress.

01 / CHOOSE

Find your fit.

Explore the previews and review compatibility, included files and license terms.

02 / INSTALL

Start with your platform.

Follow the theme’s installation guide in WordPress, then set up the required plugins and supported editor.

03 / MAKE IT YOURS

Bring your idea to life.

Add your pages, navigation and brand content. Preview the website before publishing.

BEFORE YOUR NEXT CHAPTER

A few good
questions.

Need something more specific?
We’re here to help ↗

Will this work with my website?

You’ll need a WordPress website with permission to install themes. Check your hosting plan, supported editor and plugin requirements before purchasing. This is a WordPress theme. Review the compatibility section and confirm any specific requirements with us.

Can I use it on another platform?

Themes are built for their listed platform. Shopify, WordPress and Ghost themes are separate products and cannot be installed interchangeably.

Are plugins, apps and preview images included?

Check the package and requirements above. Third-party plugins, apps, fonts or imagery are included only when explicitly listed. Contact us if you need to confirm a specific item.

How many websites can I use it on?

Theme code is licensed under GPLv2 or later. Fonts, imagery and third-party components retain their own licenses. Commercial support and update access follow the purchase terms in our license agreement.

What about updates, support and refunds?

Free lifetime theme updates for the lifetime of your purchased license, as described in our license agreement. Updates are delivered through the arrangements associated with your purchase. A fixed release schedule or compatibility with every future platform, plugin or custom modification is not guaranteed. For refunds, review our refund policy. For product questions, contact the studio.