Make it
your everyday.

Welcome to Rové, a beauty and skincare block theme. Build pages with Gutenberg, shape your store with native WooCommerce, and customize the design without editing PHP.

1. Install the theme and the plugins you need.
2. Import a demo on a new or backed-up website. All five homepage designs remain available.
3. Replace the logo, then choose colors and fonts.
4. Edit your pages, products and navigation. Configure real shipping, taxes, payments and email.
5. Complete the launch checklist before opening the store.

This guide describes Rové 1.0.82, checked against the versions below. Admin labels can vary with your WordPress version and language.

The theme declares WordPress 6.8+ and PHP 7.4+ compatibility. For a live store, follow the current WordPress hosting requirements: PHP 8.3+, MySQL 8.0+ or MariaDB 10.11+, and HTTPS. The declared minimum is not a recommendation to keep an old PHP installation.

You need an administrator account and permission to upload themes, install plugins and write to wp-content/uploads. Ask your host to check PHP memory, upload and execution limits if an installation or import stops.

Appearance → Themes → Add New → Upload Theme

1. Choose rove-1.0.82.zip, click Install Now, then Activate.
2. Review the recommended plugin notice. Install only the components needed for your site.
3. For a companion ZIP, use Plugins → Add New → Upload Plugin, install and activate it.

Theme activation does not automatically activate plugins or import content. For the complete demo, activate WooCommerce and Store Tools before opening the importer. Activate the two form plugins first if you want their example forms.

Appearance → Import Demo Data

1. Back up the database and uploads, or start with a new WordPress installation.
2. Select the homepage you want as the starting front page. All five layouts are imported.
3. Enable Set up demo pages and missing branding to assign the front page, Journal and WooCommerce pages, and fill empty logo/Site Icon settings. Disable it to keep your current assignments.
4. Click Import demo data. Keep the progress screen open. Pause stops after the current item; Continue import resumes after a pause or interruption.
5. Review the completion links. Check Settings → Reading and WooCommerce → Settings → Advanced for the assigned pages.

The current demo contains 24 Media attachments (including logo and Site Icon), 16 products, 32 variations, 12 sample stories and 17 pages. Photo files are bundled with the importer and copied into this website’s Media Library; a connection to the original demo website is not required.

No customers, orders, API keys or mailing credentials are imported. Demo policies and product copy are examples. Replace them before selling. The importer does not change WooCommerce Coming Soon/site visibility settings. You may deactivate Demo Import after setup; imported content and Media remain.

Rové separates content from reusable layouts. Open List View in Gutenberg to select the exact Group, Image, Heading or product collection you want to change.

To add a section, open the block inserter’s Patterns tab and browse the Rové patterns. Inserted patterns normally become editable copies. Changing a pattern source or another page does not automatically update all copies.

In Gutenberg

Select the block first, then use the inspector on the right. Page or Template settings are separate from Block settings. Depending on the selected block and WordPress version, the inspector may use Content, Settings and Styles controls.

Follow the matching numbers below each screenshot. Click the image to enlarge it with all markers visible. Captured in WordPress 7.1; labels may differ slightly in other versions.

Pages → Edit page → Page settings → Template
Settings → Reading → Your homepage displays → A static page

Choose a page, assign its matching template and publish it. In Reading settings select that page as Homepage and Journal as Posts page. Keep these two assignments different.

Imported Home 1 is edited in Pages, like the other homepages. If you are using the theme’s fallback front page instead of imported page content, inspect the Front Page template in Site Editor.

• Home 3: the horizontal product section is limited to eight products without pagination. Desktop pinning applies at viewport width ≥1100px and height ≥800px; smaller screens use a normal grid.
• Home 4: “Three Little Moments” includes pointer-following floating images.
• Home 5: “The Rové Way” uses the same type of floating image interaction.

Select images through Media Library in the block editor. Keep animation wrapper classes intact and check mobile after changing image proportions or long headings.

In Gutenberg

Follow the matching numbers below each screenshot. Click the image to enlarge it with all markers visible. Captured in WordPress 7.1; labels may differ slightly in other versions.

Appearance → Customize → Site Identity

1. Use Select/Change logo and choose your logo from Media Library.
2. Use Site Icon to upload a square image, preferably a crisp 512 × 512 PNG. Crop if WordPress asks.
3. Publish. Refresh the front end and check a new browser tab; favicons may be cached.

The header and footer use the native Gutenberg Site Logo block and share the same logo selection. Edit each block’s width in its template part if needed. Without a logo, Rové falls back to the Site Title. Changing typography does not recolor or redraw an uploaded logo.

The separate brand kit includes SVG source artwork, transparent PNGs and favicon sizes from 16 to 512px. Use PNG for the standard WordPress upload flow. Rové does not enable unrestricted SVG uploads. Replace the demo brand before launching your own store.

In Gutenberg

Follow the matching numbers below each screenshot. Click the image to enlarge it with all markers visible. Captured in WordPress 7.1; labels may differ slightly in other versions.

Appearance → Customize → Rové — Colors & Typography
Alternative: Appearance → Editor → Styles → Browse styles

Choose one of four color schemes or select Custom to edit individual palette colors. Your custom values are kept when switching schemes. Clearing a color restores its default.

The four presets are also available as Gutenberg Style Variations. In Customizer you can set the body and heading font independently: Manrope, Instrument Serif, System, Georgia or Arial. Base text size ranges from 14–20px, with 16px as the default. Theme fonts are self-hosted.

Choose one main place to manage your global design. Use block-level colors only for deliberate exceptions. Photos, logos and embedded third-party form styles may need their own changes.

In Gutenberg

Follow the matching numbers below each screenshot. Click the image to enlarge it with all markers visible. Captured in WordPress 7.1; labels may differ slightly in other versions.

Appearance → Customize → Rové Settings → Motion effects — Home 2–5
Rové Settings → Floating hover images — Home 4 & 5

Enable or disable scroll and mouse movement separately. The floating image reveals on Home 4 and Home 5 have independent switches and speed controls. Preview the relevant homepage while adjusting these settings, then Publish.

Touch devices do not run mouse-following or floating-hover effects. Scroll layouts adapt to small screens. A visitor’s prefers-reduced-motion setting takes priority and shows the static layout. Native page scrolling remains available.

Appearance → Editor → Patterns → Template Parts → Header / Footer / Shop megamenu

1. Open Header and select the Navigation block in List View.
2. Edit menu labels, links and submenu items. The demo structure is Home, Shop, Product, Journal and Pages.
3. Use Shop megamenu to edit its columns, category links, image and promotional copy in Gutenberg.
4. Save the template parts you changed. Check desktop hover and the mobile navigation overlay.

Home and Pages open below the header on desktop. On mobile, Home, Shop and Pages use accordions. Keep labels short and review every demo link after changing slugs.

Search, wishlist and bag

The header search opens a product search dialog with live suggestions when WooCommerce is available. Escape, the close button or backdrop closes it. Keep the header Search block and its rove-header-search class for the popup behavior. Without JavaScript, the native search form still works.

Store Tools adds the wishlist behavior and live count. The bag uses WooCommerce Mini-Cart. To edit the newsletter and footer columns, open Footer; configure the mailing service separately under forms.

In Gutenberg

Follow the matching numbers below each screenshot. Click the image to enlarge it with all markers visible. Captured in WordPress 7.1; labels may differ slightly in other versions.

Products → Add New / Edit → Product data

1. Add a name, description, short description and Product image. Choose gallery images separately.
2. For a simple product, set the price and stock. For a variable product, add attributes, enable Used for variations, create variations and set a price/stock for every purchasable option.
3. Choose product categories, shipping details and a suitable tax status. Publish and test the product from the storefront.

See the official WooCommerce variable product guide for the native variation workflow. Setting a default variation controls the initial selected option.

These two editorial attributes do not need Used for variations. The Rové size-card UI supports native Size attributes with one to four non-empty options; other attributes retain their native dropdown controls.

Shop displays nine products per page. Stock/catalog visibility and active filters can change the visible result count. For another collection, select its Product Collection block and adjust the query and Product Template. Card copies in separate collections are edited independently.

In Gutenberg

Follow the matching numbers below each screenshot. Click the image to enlarge it with all markers visible. Captured in WordPress 7.1; labels may differ slightly in other versions.

Products → Edit → Attributes (product content)
Appearance → Editor → Templates → Single Product (layout)

The product page uses native WooCommerce gallery behavior: a slider, thumbnails, previous/next controls and PhotoSwipe. Visitors can click the main image to open the lightbox. Add real gallery images in the product editor rather than inserting separate images into the shared template.

Optional editorial fields

Add these as ordinary product attributes using the exact names below. Do not use them for variations. Hide them from the native specifications table when they are only used for editorial sections. Missing optional data hides its section; the formula image falls back to the product image.

Product-bound blocks can appear read-only in the Site Editor: change their values under Products, and edit only their layout in the template. Replace all sample ingredient and usage claims with verified product information.

AJAX Add to bag

With Store Tools active, supported simple and variable products submit without reloading, refresh the header/cart and show one bottom-center success message. Quick view includes gallery, variations and quantity controls, and closes after a successful add. Validation errors keep the form open.

Extension fields and native WooCommerce validation remain part of the request. Grouped, external or custom purchase flows may use normal navigation. Test your actual add-on/subscription/customization extension on staging before launch.

In Gutenberg

Follow the matching numbers below each screenshot. Click the image to enlarge it with all markers visible. Captured in WordPress 7.1; labels may differ slightly in other versions.

WooCommerce → Settings → Advanced → Page setup
WooCommerce → Settings → Accounts & Privacy

Enable registration in Accounts & Privacy if required; the theme does not enable it for you. Configure gateways, shipping zones, taxes, currency, store location and transactional emails in WooCommerce. An empty checkout redirecting to Cart is normal.

In Gutenberg

Follow the matching numbers below each screenshot. Click the image to enlarge it with all markers visible. Captured in WordPress 7.1; labels may differ slightly in other versions.

Requires Rové Store Tools → Wishlist page / My Account → Wishlist

Heart buttons on cards and product pages add/remove saved products. The header badge updates immediately, and the wishlist grid uses the shared product card style.

• Guests: items are stored in the current browser’s local storage, with a temporary memory fallback if storage is blocked. A guest list is not a cross-device account.
• Signed-in customers: saved items are stored in private user metadata. Guest items merge into the account after login, and the account list is available on other devices when signed in.
• Header destination: signed-in customers go to My Account → Wishlist; guests go to the standalone Wishlist page.

To recreate the standalone page, add a Shortcode block containing:

[rove_wishlist]

Keep Store Tools active for these features. Use WooCommerce account access for customer management; do not make the wishlist endpoint public by changing access checks.

Posts → Add New / Edit
Appearance → Editor → Templates → Blog Home / Single Posts

1. Create a post with a title, Gutenberg body, Featured Image and a concise Excerpt.
2. Choose Categories and Tags. Publish when ready.
3. Use a consistent image ratio and crop to keep the journal grid balanced.

The Journal lists eight posts per page, with four columns on desktop, two on tablet and one on small screens. Its pagination shares the Shop style. The homepage’s short Journal preview is a separate collection.

The page assigned as Posts page does not display its ordinary page body. Edit the Journal heading/layout in the Blog Home template, and edit the articles under Posts. Category, tag, author and date archives use their respective templates automatically.

About, contact and policies

Edit Our approach/About us, Contact, Shipping & Returns, Privacy Policy and Refund and Returns Policy under Pages. Use the assigned Rové template where available. Review business details, policy wording and footer links before publishing. A draft policy may not be visible to guests.

Search results and the 404 page are edited in Site Editor → Templates. They do not require a published placeholder page.

In Gutenberg

Follow the matching numbers below each screenshot. Click the image to enlarge it with all markers visible. Captured in WordPress 7.1; labels may differ slightly in other versions.

Contact Form 7

Contact → Contact Forms → your form → Form / Mail

Activate Contact Form 7 and edit the imported form, or create your own. Set the actual recipient in the Mail tab and use a sender address appropriate for your domain. Place its shortcode in the Contact page’s Shortcode block. Send a real test message and check both delivery and spam folders.

Stay in the glow — MC4WP

MC4WP → Mailchimp → API key
MC4WP → Forms → Rove footer newsletter → Settings → audience/list

1. Connect your own Mailchimp account in MC4WP.
2. Select the audience/list for the form and review its consent and confirmation messages.
3. Publish the site’s Privacy Policy and select it under Settings → Privacy.
4. Check Footer in the Site Editor and submit a test subscription. Complete double opt-in if enabled.

The theme waits for a connected form and a published Privacy Policy before showing the ready newsletter form. If MC4WP is absent, the footer uses a contact fallback. This is an integration, not a mailing service built into the theme.

A starter field layout is included at rove/docs/newsletter-form.html inside the theme. Copy its markup into an MC4WP form, not directly into an ordinary page.

In Gutenberg

Follow the matching numbers below each screenshot. Click the image to enlarge it with all markers visible. Captured in WordPress 7.1; labels may differ slightly in other versions.

Media → Library · Block editor → Image → Replace → Media Library

Page and product photos are Media attachments. Their metadata and references are stored in the database; image files and generated sizes live in wp-content/uploads. Content images are not served from a photo folder inside the theme.

• Choose images through Media Library to retain native attachment IDs, alternative text and responsive sizes.
• Write meaningful alternative text for informative photos; leave purely decorative images appropriately empty.
• Use a consistent crop on product cards and Journal covers. Compress originals before upload without making the displayed size blurry.
• Do not delete an attachment that a page, product gallery or formula-image field still uses.

The demo importer resolves new local attachment IDs on the destination website. If starting without demo data, select your own images in the patterns’ image placeholders. For broken images, check the attachment, uploads permissions, HTTPS/domain URLs and generated image sizes.

In Gutenberg

Follow the matching numbers below each screenshot. Click the image to enlarge it with all markers visible. Captured in WordPress 7.1; labels may differ slightly in other versions.

Settings → General → Site Language
Users → Profile → Language (admin language only)

Rové is translation-ready with text domain rove and a translation template at rove/languages/rove.pot. Use your normal WordPress translation workflow for theme strings. Companion plugin strings belong to their own plugin domains.

Changing Site Language to an RTL language makes WordPress provide right-to-left direction, which the theme styles support. It does not translate your product names, page copy, menu labels, logo artwork or embedded third-party content. Translate these separately and review longer text on mobile.

A multilingual store needs a compatible multilingual solution and translated WooCommerce content. Rové alone does not create a language switcher or duplicate translated pages.

1. Back up the database and uploads, including saved Site Editor templates and settings.
2. Test the update on staging with the same extensions as the live store.
3. Install the new theme ZIP through WordPress and confirm replacement of the existing theme. Update companion plugins separately when supplied.
4. Review the release notes, clear relevant caches and test navigation, gallery, cart, checkout, account and forms.

Use Site Editor, Customizer and your site’s content editor for normal design changes. For PHP or file-level changes, use a child theme rather than editing the parent theme directly. Parent files are replaced by updates. Keep business functionality in an appropriate plugin.

Performance without changing the design

Use appropriately sized Media images, retain native responsive image markup and avoid lazy-loading the main above-the-fold hero. Test performance as a logged-out visitor on the relevant page and device. Scores depend on hosting, data, extensions and network conditions; no fixed Lighthouse score is guaranteed.

If an optimization tool combines or delays scripts, verify menus, motion, variation forms, Mini-Cart and checkout afterwards. Change one setting at a time and restore it if a required interaction breaks.

Work through this checklist with your actual store content and extensions. Ticks are stored only in this browser; they do not change WordPress settings.

• Replace the demo logo, title, icon, copy and contact details.
• Confirm homepage, Journal, Shop, Cart, Checkout and My Account assignments.
• Check prices, stock, variations, gallery images and product claims.
• Set shipping zones, taxes and real gateway credentials; finish sandbox testing.
• Test registration, password reset, wishlist merge and customer account pages.
• Test contact delivery, newsletter consent and confirmation emails.
• Review and publish policies; check every header, footer and megamenu link.
• Check desktop, touch/mobile, keyboard navigation, RTL if used and reduced motion.
• Check image loading and logged-out performance after your final content changes.
• Back up the site and confirm HTTPS, visibility and WooCommerce launch settings.

Official references

• WordPress Site Editor
• WordPress hosting requirements
• WooCommerce variable products

When requesting support

Contact the theme seller through your purchase/support channel. Include theme, WordPress, PHP, WooCommerce and companion plugin versions; the affected URL; exact steps; and a screenshot or error message. Remove credentials, payment data and personal customer details. If possible, reproduce on staging.

Files & licensing

This guide is a standalone HTML/CSS package. Its small JavaScript file adds search, navigation highlighting and a local checklist; reading does not depend on it. Fonts are bundled under their OFL licenses: Manrope and Instrument Serif. See the documentation license and the separate license files supplied with the theme, plugins and brand kit.

Documentation version 1.2 · 16 October 2026 · Rové theme 1.0.82. This guide describes the supplied release; it is not a claim of WooCommerce Marketplace approval. Update the guide and screenshots alongside future releases.