Thoughtfully crafted for Shopify, WordPress & Ghost · Meet Margin for Ghost

A first look at Motiv, Grocenest and Rove

Explore Motiv, Grocenest and Rove: three WordPress themes for activewear, grocery and beauty brands, now available to purchase with live demos and documentation.

Motiv, Grocenest and Rove explore three different directions for a WordPress storefront. They share a block-based editing approach, while giving activewear, food and beauty brands their own visual starting points.

Three themes, three starting points

Motiv takes an activewear direction, with a product-focused presentation for movement and training brands. Explore the Motiv demo (opens in a new tab) to see its pages in context.

Grocenest brings a warmer editorial tone to grocery, organic food and neighborhood markets. The Grocenest demo (opens in a new tab) gives a first look at its approach to categories and product discovery.

Rove is a starting point for skincare and beauty brands, with softer layouts and room for product stories. Browse the Rove demo (opens in a new tab) and consider how its visual direction fits your content.

Understand the editor and requirements

These WordPress themes use the block editor and Site Editor. Their product pages list the editor, minimum WordPress and PHP versions, installation requirements and WooCommerce information. Check those details against your hosting and existing website before choosing a theme.

A WordPress theme is a different package from a Shopify theme. Choose the collection for the platform you actually use; the two formats are not interchangeable.

Compare with your own content in mind

Try the demos on desktop and mobile. Open product, collection and content pages, then think about your own photography, product names and amount of copy. A different image shape or a longer title can change the balance of a page.

The demo is a visual reference. Consult the individual listing for the included features and plugins, rather than treating every element visible in a demo as part of the theme package.

Availability and purchase details

Motiv, Grocenest and Rove are now available for purchase as downloadable WordPress themes. Visit each product page for its included files, installation requirements, documentation, support and update terms.

Browse the WordPress collection for each theme’s details, or contact us about your project. Margin is also available in the Ghost collection for independent publications and newsletters.

From Atelier Themes

Independent spirit. Thoughtful design.
Themes for Shopify, WordPress and Ghost.

← Back to the journal

KEEP EXPLORING

A little more perspective.

All stories